Reach more attendees with advanced audience targeting – Eventbrite

Advanced audience targeting adds two audiences to your email campaigns: your followers and opted-in Eventbrite buyers who are interested in events like yours in your area. You can reach people beyond your subscriber list without collecting their email addresses yourself.

Eligibility

To use advanced audience targeting, you need an Eventbrite Ultimate subscription. It isn't included in Eventbrite Premium or the free plan.

Both you and your recipients must be in the United States. Organizers outside the US can't send to these audiences, and US organizers can't send to people outside the US.

Your followers

Followers are people who follow your organizer profile. They get updates when you publish a new event.

In the Add campaign recipients step, this audience appears as Your followers, with the description People who follow your organizer profile. The number you see is attendees who follow you and are opted in to receive updates from organizers they follow.

Category and location audiences

Category and location audiences are opted-in Eventbrite buyers who have bought tickets to events in a similar category, in your area. They don't need to know you or have bought from you before.

Eventbrite creates one audience for each category and location pair where you run events, for example New York - Music or Chicago - Food & Drink. You can have up to 15 of these audiences, based on where you have the most potential reach.

Each audience is shown with the location and category it covers and a description such as Users in New York who are interested in Music events. The reach is an estimate, shown with an Estimate label, because Eventbrite samples recipients at send time.

Eventbrite picks up to 5,000 recipients from each audience for each campaign, at random. A different sample can receive your next campaign, so your reach isn't limited to the same people.

Your own followers are excluded from category and location sends, so people who already follow you don't get the same campaign twice.

Some sensitive categories aren't available for these audiences, including government and politics, religion and spirituality, adult content, health, alcohol, and a few others.

Add advanced audiences to an email campaign

Log in to your Eventbrite account and go to Marketing Tools.
Select Email campaigns, then New campaign.
Design your campaign, then select Continue.
On Add campaign recipients, find Advanced audience targeting below your subscriber lists.
Select Your followers, one or more category and location audiences, or both. Use search to filter lists and audiences.
Review your total recipients, then schedule or send the campaign.

You can combine advanced audiences with your own subscriber lists. If someone is in more than one list, they receive the email once.

Every recipient counts toward your daily email limit. If your campaign goes over the limit, Eventbrite sends it over the following days.

If your Followers audience isn't available yet, the row shows as locked. Eventbrite checks new contact lists before they appear, and the audience shows up when it's ready.

Consent and privacy

Recipient email addresses are hidden in these audiences. You can't view or export them, and you can't contact people outside an Eventbrite email campaign.

People opt in to emails from organizers they follow through the Communication preferences setting. Get updates and promotional emails from organizers you follow.

People opt in to category and location emails through the Communication preferences setting. Hear from Organizers near me about events I may be interested in.

Every email includes an unsubscribe link that stops that organizer's emails. To stop category and location emails from all organizers, people turn off the setting in Communication preferences.

Advanced audience campaigns go through the same safety checks as your other email campaigns.

Limits

Up to 15 category and location audiences per organization.
Up to 5,000 recipients from each category and location audience, per campaign.
Someone who received any marketing email in the last 7 days isn't included in a category and location send.
Your daily email limit still applies.

These limits can change as Eventbrite learns how the audiences perform.

Track your results

Advanced audiences report in the same place as your other email campaigns. Open a campaign under Email campaigns to see its overview and delivery report, including sent, delivered, opened, clicked, bounced, unsubscribed, and complaint counts.

You can also retarget subscribers based on how they responded to a sent campaign.